Behind our social media scenes
We love connecting with you all through our social media platforms! One of our goals for 2021 has really been to expand our social media engagement and our following, as technology is such a neat way to stay up to date and in touch with our clients and community.
We thought we would share with you a brief behind the scenes rundown on how we are going here at People Passion, in terms of our social media reach, and highlight some statistics with regards to our social media reach.
Our People Passion Facebook page currently has 4,973 awesome followers and 4,786 likes! Sooo close to 5k, which we are hoping to be at in two months’ time. We reached 3,397 people and had 1,530 post engagements, which were both higher than our previous month.
Our Jobs by People Passion page is sitting at 1,131 followers, which we are intending to grow as this is where we share all the great new opportunities that our clients are hiring for! We gained 25 followers in the last month, which was fantastic to see. Our posts reached 5,155 people within the last week which was up 24% from previous weeks.
Our Franklin Job finder page, that we also support running, reached 5,250 people in the last month which was up 10% from the previous month. Another great asset for recruiting potential employees on Facebook.
Our LinkedIn currently has 434 followers- p.s welcome to our 53 new followers that have joined us over the last month! Woohoo! Our LinkedIn is a big social media focus for 2021 as it is a platform that we are wanting to grow due to it being such an awesome way to connect with clients, professionals, and other businesses. Over the last month we had 142 unique visitors (up 43% to the previous month) and 4.7k post impressions (up 140% to the previous month). We are proud to see such huge improvements within a small space of time and would love to maintain this momentum.
We have 241 followers on our Instagram and reached 190 accounts within the last month. Which was up 9.8% to the previous month. Slowly but surely, we are engaging and connecting with our community.
POLLS WE DID
We asked our Facebook and LinkedIn audience what they would go to first when looking for jobs! On Facebook, 60% chose Facebook over the 40% that said LinkedIn. For online job sites 72% of our Facebook audience said they’d pick Seek over the 28% portion that chose Trademe. Over on LinkedIn we asked the same question to see if the response would vary, 71% of our followers said they would chose Seek, followed by 24% that would pick LinkedIn and then 4% who chose Trade me. These statistics will obviously vary depending on different variables, however they are interesting statistics to keep in mind when you are recruiting and wanting to find potential employees for certain categories of work.
We hope you enjoyed reading a bit more of the behind-the-scenes stats that make up our People Passion social media platforms and if you haven’t already, feel free to go check them out and follow along with us on our journey.
DAISY HOOD-EDWARDS
Graphic Designer/Marketing Assistant